We had a matter of weeks from brief to launch to put together a paid social campaign for Gillette’s subscription service. The clear leaders in razor innovation and technology, they were struggling against competitors when it came to the subscription side of the market. We created a suite of assets including photography and video, which were used across a range of social media channels. This included both studio and location shoots to show exactly what was included in the pack and communicate how it worked, and was successful in increasing the subscription sign up rate during its run.