RALAWISE
RALAWISE
Co-Design Lead. Art Direction.
900 page product directory for the PoD industry
Agency: Freelance
Ralawise are an industry-leading clothing wholesaler for the print and decoration industry. Their annual directory is the benchmark in the sector, and each year they push the boundaries with what they produce. The brief was to research future trends while communicating the company’s core values, and with an eye on what high street retailers are doing, build an eye-catching, fashion-led clothing catalogue. I co-led a large team of creative designers and art-workers to produce a 944 page directory in just over 4 months, and an exciting aspect of this project was working closely with collage artist Ovidiu Solcan to create the striking front cover (video below).
Making the Cover
Credit: Ovidiu Solcan
It was really enjoyable working with Ovidiu on this project. He’s a collage artist who has produced work for brands like Esquire magazine and Jack Daniels, and at the end of the project he sent us a series of videos to use on the website and in social campaigns. A fascinating insight into how he works and to see the cover slowly take shape.
