I was asked to produce a series of images focussing on real members of staff, but in a style befitting the ambitions of the company; to be the largest premium beauty and wellness retailer globally. We decided to create an editorial feel, with a particular nod to Vanity Fair’s portrait photography, and with a fun, behind-the-scenes theme, enabling the model’s personalities to come through. Everything from warehouse and logistics to manufacturing and the marketing and tech teams, were all shown in a theatrical and fun way.