DRIVEELECTRIC

DRIVEELECTRIC

Brand expansion. Graphic design. UI design.

Originally approached to design a new sales presentation deck, this project turned into developing further an existing set of brand guidelines and UI design for the client hub and a new charging app. The logo, colours and fonts were already recently updated, so I took the basis of these and developed a brand language that was primarily focussed on digital applications, including expanding the icon design and setting the rules around any future development.

The UI design was a large portion of this project and intended to work seamlessly with the brand look and feel, whilst also being intuitive from a user perspective.

EV leasing company brand guidelines

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